Contrary to popular belief, men are just as concerned about their appearance as women.

They’re increasingly seeking plastic surgery and non-surgical procedures to improve how they look. This is particularly evident in a country such as Australia, where our harsh sun not only means that we often experience the effects of premature ageing, but also that we spend a lot of time exposing our bodies on the beach.

The most popular male plastic surgery procedures include gynecomastia or male chest reductions to treat the dreaded (but incredibly common) man boobs, abdominoplasty or tummy tucks to tighten and flatten the abdomen, liposuction to streamline the silhouette and reduce trouble spots such as love handles, or chin surgery to counteract a jaw that is either too big or too small.

However, the most common male plastic surgery procedure of all is rhinoplasty, thanks largely to all the misshapen noses that result from our love of contact sports such as rugby.